CLIENTFine Little Day
MY ROLEVisual Identity
UX Designer
SUMMARYFine Little Day is an interior design brand and their business has mainly revolved around their web shop the last couple years. However they believed that the brand had more to offer; that they could provide something that is interesting for people to explore. Therefore Fine Little day wanted to develop their business and media platform into something more experienced-based, so that people can come for more than buying products. And for this they needed a communication plan, and visual ideas on how to structure a bigger flow of visual and editorial content in their channels.
challenge
How can we shape the interior design shop Fine Little Day into a lifestyle brand and experience-based destination?
GOALS
1.
Increase brand awareness and traffic on their digital channels.
3.
To be recognized as a source of inspiration rather than just a shop
2.
To expand the following into a community with the brand DNA as foundation.
4.
To transform into a lifestyle brand and an experience-based destination.
APPROACH
We helped the brand evolve in to something bigger rather than just a shop. By research we gained the insights that the target audience had a huge desire of conversation, inspiration and visuals. We developed the concept ”An Honest Way Of Living” which became the new core of the brand. The solution involved creative concepts and strategy for brand, communication and social platforms.
